Rooted Hands | Hasir

Rooted Hands is a women-led craft brand creating handwoven products from natural wetlands. For this project, I developed a complete brand identity that reflects the brand’s values of authenticity, sustainability, and craftsmanship.

The visual system is built around organic textures, warm natural tones, and timeless typography. The logo and supporting elements highlight the harmony between nature and handcrafted artistry, while the overall design direction creates a calm, grounded, and emotionally resonant experience.

This brand identity includes:
– Logo design & mark construction
– Visual language & color palette
– Typography system
– Packaging & product presentation
– Digital assets and website art direction

The result is a cohesive identity that celebrates the women artisans behind the craft and visually communicates the brand’s story: Woven by nature. Shaped by hands.