How It All Started
I was born in 1997, and from a young age I was fascinated by the intersection of creativity and technology. I grew up learning instruments like violin and piano, and the moment I got my first computer, I installed Photoshop and began experimenting endlessly.
After finishing school, I studied PR and Advertising, where I developed both my multimedia skills and my understanding of communication, storytelling, and brand strategy. Through university clubs focused on debate, theatre, and cinema, I learned to observe people, analyze behavior, and approach ideas from different perspectives. During those years, I also worked professionally in several roles — as a graphic designer, photographer, event supervisor, and even a DJ.
After graduating, I returned to Baku to continue my artistic and professional journey. I started as a graphic designer and eventually moved into the role of Art Coordinator, working with both local and international brands. I wrote scripts for several social responsibility campaigns, including films about drug abuse, women’s rights, and stray animals. Later, we began producing thematic awareness campaigns tied to specific “awareness weeks” to create real social impact.
When the pandemic began, I felt the urge to learn something new — so I transitioned into the world of 3D. Shortly after, I co-founded Futura XYZ, where I worked as Creative Director. Over three years, we produced various projects including 3D visualizations, animated films, and large-scale projection mappings. It was my first startup experience, and after an exciting journey, I decided to return to my personal creative path.
Around this time, the AI boom started globally. A team I collaborated with on a 3D commercial offered me a full-time position. I quickly advanced to the role of COO thanks to my management and creative skills. During this period, we developed AI agents, designed their visual identities, and integrated them into client systems. We created the first AI assistant in Azerbaijan, which was presented to President Ilham Aliyev and First Vice President Mehriban Aliyeva during their initial demonstration — and approved for public use afterward.
While working in AI, I also noticed the lack of proper tools for the Azerbaijani language. I connected with several global AI companies and eventually collaborated with ElevenLabs, providing them with recordings, documents, and linguistic material to help integrate the Azerbaijani language into their system.
Although my time as COO was productive, I began missing creativity. I stepped away from the role and shifted my focus back to personal projects and artistic exploration.
Since then, I’ve been deeply involved in AI production, creating numerous AI-driven commercials, campaigns, and posters for various clients. I also transformed the children’s book Fıstıq into a 25-minute animated film using AI, making the story accessible to children who cannot read yet through YouTube.
Alongside all this, I’ve continued working as a freelance 3D artist and designer.
Most recently, I’ve been exploring immersive art — learning new software, creative coding, and techniques to build interactive installations. I am currently preparing to exhibit my own immersive art piece in the near future.